For its newest runway occasion, Balenciaga sought inspiration from Springfield. As a part of its spring 2022 present on the Théâtre du Châtelet throughout Paris Style Week, the posh trend home premiered a 10-minute episode of The Simpsons specifically made for the event.
Within the episode, Homer buys Marge a Balenciaga (or, fairly, “Balenciaga-ga”) gown for her birthday, solely to return it after clocking the value tag. However when Marge returns the gown with a thank-you card for Demna Gvasalia, the inventive director invitations the whole city of Springfield to mannequin his designs in Paris. Balenciaga’s movie star clientele make an look, as does Anna Wintour.
The aim of the “premiere” was stored a thriller from stars who attended, which included Cardi B, Elliot Web page, Naomi Campbell, and Lewis Hamilton. As visitors had been invited to take photographs in opposition to a bright-red backdrop, fashions additionally shuffled in to debut new designs. Per WWD, Balenciaga stated the occasion was the “newest in a development of activations that push sure boundaries arrange between trend and different types of leisure, tradition and expertise, shifting the model away from an simply definable class.”
Watch the high-fashion cartoon episode in its entirety above.