If you’re Ariana Grande, nothing you do goes unnoticed. Simply this previous summer time, some expert fan-sleuthing led to the invention of the Instagram account and web site for R.E.M. Magnificence, the singer’s soon-to-be launched cosmetics model.
Although it had no posts and was not following anybody, the account rapidly gained hundreds of followers as followers awaited particulars concerning the line. Now, months later, we’re lastly getting a style of what’s to return. Beginning September 10, the model, together with Grande herself, started teasing the launch, which has reportedly been within the works for 2 years. On October 11, R.E.M. Magnificence posted a behind-the-scenes image of Grande sporting a shimmery face of purple-hued make-up, getting followers (aka us) extraordinarily excited.
And whereas product particulars are nonetheless principally below wraps, the highly-anticipated magnificence line confirmed it is going to be obtainable this fall, and with its constant promotional posting, the discharge may really be any day. Learn on for all the things we find out about R.E.M. Magnificence forward of its digital launch.
The model is impressed by Ariana Grande’s goals, duh
REM is a sleep stage — particularly, it’s the lightest stage of sleep, when an individual could wake simply. Grande appears to love this idea, because the identify R.E.M. is constant along with her present perfume line and one of many singles from her 2018 album Sweetener, the place she sings about assembly the boy of her goals in her sleep. The minimalist R.E.M. Magnificence web site options the phrase, “The place your goals turn out to be actuality” — a magnificence line impressed by bringing our goals to life? Inform us extra.
R.E.M. Magnificence is coming to us in “chapters”
The R.E.M. Magnificence merchandise will probably be launched in a sequence of drops, Grande confirmed in an interview with Attract. R.E.M. Magnificence just lately posted a snap of digital folders, titled chapters one to 4, on its social media pages, and hinted that chapter one — “ultraviolet” — is coming quickly.
chapter 1: ultraviolet pic.twitter.com/Dwhy5Ck77a
— r.e.m. magnificence (@rembeauty) September 30, 2021
In promotional photographs for chapter one, Grande may be seen sporting a dewy 1960s-inspired look. Visuals evoke an intergalactic aesthetic, one thing that followers can seemingly anticipate all through the road. In growing the model, Grande reportedly drew inspiration from the glam of the ‘50s and ‘60s, in addition to space-inspired aesthetics. The primary drop will focus totally on the eyes, as reported by Attract, with fine-point eyeliner markers, liquid matte eye shadows, glittering toppers, and at the very least one mascara. Plus, there will probably be lipsticks and tingly, lip-plumping glosses included.
The road is reportedly licensed by magnificence incubator Forma Manufacturers, identified for its assist of different celebrity-led magnificence shingles, like YouTube star Emma Chamberlain’s Dangerous Behavior skincare line, in addition to Morphe 2 from TikTok stars Charli and Dixie D’Amelio.
Grande isn’t fazed by the ever-growing superstar magnificence model membership
It’s no secret that celebrity-founded magnificence manufacturers are taking up. Ariana Grande is about to hitch a slew of different celebs — like Rihanna, Jennifer Lopez, Kim Kardashian and Kylie Jenner — who’ve used their stardom to create make-up and skincare merchandise. However regardless of coming into what some would name an over-saturated market, Grande maintains that one can by no means have sufficient make-up. Furthermore, a magnificence line from the singer will little doubt be of curiosity to followers searching for to channel her signature cat eye and shiny lip look.
don’t contact that dial … 📺
r.e.m. magnificence coming this fall pic.twitter.com/H8k1JcBzGc
— r.e.m. magnificence (@rembeauty) September 10, 2021
There could possibly be rather a lot in retailer for R.E.M. Magnificence
The model has shared some hints about what followers can anticipate from the upcoming launch, however trademarked filings present a fair wider vary of merchandise. Future R.E.M. Magnificence merchandise may embody a broad spectrum of necessities, together with concealer, lash serum, highlighter and even hair extensions — so we will all sport the well-known Ari ponytail.
It is going to be obtainable… quickly?
Grande and R.E.M. Magnificence have been teasing the model on social media for practically a month now, however no particular merchandise or dates have been revealed. Followers are understandably getting antsy, however with the constant social media presence the model has maintained since September, and the reassurance that the road will probably be dropping this season, it’s seemingly merchandise will probably be obtainable very quickly. Fortunately, the positioning has a sign-up choice so as to be notified when the merchandise turn out to be obtainable.
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