Canadian actor Simu Liu is taking up a brand new starring position: that of the International Model Ambassador for luxurious outerwear outfit Nobis.

The Canadian model’s partnership with the Shang Chi and The Legend of the Ten Rings main man and Kim’s Comfort star — in celebration of its 15 12 months anniversary — contains the introduction of a brand new assortment.


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Described as boundary-pushing and timeless, the road options useful silhouettes and incorporates a contemporary twist that channel’s Liu’s personal fashion.

Nobis (accessible in additional than 35 international locations throughout North America, Europe and Asia) and the Marvel Studios superhero created a collection of vignettes all through the marketing campaign that correspond with totally different components of Liu’s private journey {and professional} profession. From music to sports activities and writing, these parts of his life signify the obstacles he has overcome based mostly on “preconceived misconceptions because of his ethnicity,” Nobis acknowledged in a launch.

“To me, this new journey with Nobis is private — it has supplied me with the possibility to assist proceed to pave the way in which for many who are denied alternative based mostly on their ethnicity, in ways in which carry their voices and tales to the forefront,” Liu mentioned in an announcement. “I actually stand behind Nobis and the notion of defying society’s parameters by vogue.”

The model — its title derived from the Latin phrase “us” — additionally famous Liu’s assist of Asian creators and entrepreneurs, and his efforts to problem the established order in movie and tv, as being aligned with its personal imaginative and prescient.

“During the last 15 years, Nobis has pushed the boundaries of excellence with it’s modern strategy to extremely adaptable, vogue ahead efficiency attire, as such we’re extraordinarily honoured to be partnering with a beacon of excellence, change and variety Simu Liu,” Nobis founders Kevin Au-Yeung and Robin Yates collectively acknowledged. “His willpower for diversification and influential energy is inspiring and embodies the Nobis ethos authentically and naturally for this extremely particular milestone.”

The submit Canadian Outerwear Model Nobis Faucets Simu Liu as International Model Ambassador appeared first on FASHION Journal.


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